Wednesday, March 5, 2008

Jewelry Showrooms In Chennai

Lalitha Jewelry, GR Thanga Maaligai, Prince Jewelry, Nathella Sampathu Chetty, Khazana, Kerala jewelers are popular shops in T. Nagar. Some of these shops have their branches in other parts of the City like Parry’s Corner, Royapettah, Mylapore, and Anna Nagar. Vummidi Bangaru Chetty and Sons on Mount Road also enjoys wide patronage from customers.

Tanishq in Anna Nagar and Cathedral Road have a unique product line. Tanishq jewelers specifically target varied jewelry needs of women such as party wear, western wear apart from traditional jewelry. These reputed shops are traditional jewelers known for gold purity and integrity. This in turn has helped them to earn and retain a devoted base of loyal customers, who continue to be their patrons for generations.


Shopping for wedding jewelry involves a mix of traditional south Indian patterns and modern lightweight jewelry, more suited for everyday wear. The traditional thali or mangalsutra differs from region and community. From ornately carved jewelry styles to geometric patterns, the range of jewelry is mind boggling.

Gold necklaces encased with rubies, pearls or corals or jade are an attractive buy. Pendants based on devotional or artistic styles are also available.A popular option for budget jewelry buyers is 1 gram gold ornaments.

For customer attraction, each shop has established a traditional brand name. Lots of promotional activities ensure meeting the expectations of respective target customers. Looking at the artistic jewelry in Chennai jewelry showrooms, it doesn’t take much time to understand the raging jewelry mantra - modern with traditional flavor.